{"id":7142,"date":"2026-10-08T05:15:56","date_gmt":"2026-10-08T05:15:56","guid":{"rendered":"https:\/\/franziskafrank.com\/?page_id=7142"},"modified":"2026-10-16T10:44:09","modified_gmt":"2026-10-16T10:44:09","slug":"overview","status":"publish","type":"page","link":"https:\/\/franziskafrank.com\/en\/overview\/","title":{"rendered":"Overview"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7142\" class=\"elementor elementor-7142\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cccaf rules-card-list-section e-flex e-con-boxed e-con e-parent\" data-id=\"64cccaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54f8e elementor-widget elementor-widget-heading\" data-id=\"4c54f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to use these pages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde7e4f elementor-widget elementor-widget-text-editor\" data-id=\"cde7e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>First go to this page about <a href=\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\">Mindset<\/a> and answer the questions. Then work your way step by step through the rules. You can always come back to this overview slide if you want to jump to some of the rules directly. I wish you great joy!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980be8c elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"980be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your first step! The right mindset for successful influencing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72f9c5 e-con-full e-flex e-con e-child\" data-id=\"e72f9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4bc4b elementor-widget elementor-widget-shortcode\" data-id=\"3a4bc4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"> <div class=\"herz-kopf-grid-container\"><div class=\"herz-kopf-column column-heart\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/heart-icon-2.png\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-heart\/\">The acronym HEART<\/a><\/h2>                <div class=\"herz-kopf-column-video-icon\">\n                    <a href=\"https:\/\/player.vimeo.com\/video\/1135340839?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-fancybox>\n                        <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                            <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n            <div class=\"herz-kopf-column-desc\"><a href=\"https:\/\/player.vimeo.com\/video\/1135340839?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-fancybox><p>See a short introductory video here before you dive into Rule #1<\/p>\n<\/a><\/div><\/div><ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-goal\/\" data-popup-title=\"Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture\">Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-appreciation\/\" data-popup-title=\"Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation\">Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-status\/\" data-popup-title=\"Rule #3 \u2013 E of HEART: Esteem \u2013 Status\">Rule #3 \u2013 E of HEART: Esteem \u2013 Status<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-liking\/\" data-popup-title=\"Rule #4 \u2013 E of HEART: Esteem \u2013 Liking\">Rule #4 \u2013 E of HEART: Esteem \u2013 Liking<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-autonomy\/\" data-popup-title=\"Rule #5 \u2013 A of HEART: Autonomy\">Rule #5 \u2013 A of HEART: Autonomy<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-reciprocity\/\" data-popup-title=\"Rule #6 \u2013 R of HEART: Reciprocity\">Rule #6 \u2013 R of HEART: Reciprocity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-affiliation\/\" data-popup-title=\"Rule #7 \u2013 T of HEART: Together \u2013 Affiliation\">Rule #7 \u2013 T of HEART: Together \u2013 Affiliation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-proof\/\" data-popup-title=\"Rule #8 \u2013 T of HEART: Together \u2013 Social Proof\">Rule #8 \u2013 T of HEART: Together \u2013 Social Proof<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-authority\/\" data-popup-title=\"Rule #9 \u2013 T of HEART: Together \u2013 Authority\">Rule #9 \u2013 T of HEART: Together \u2013 Authority<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice1\/\" data-popup-title=\"Practice 1\">Practice 1<\/a><\/li><\/ul><\/div><div class=\"herz-kopf-column column-head\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-head\/\">The acronym HEAD<\/a><\/h2>                <div class=\"herz-kopf-column-video-icon\">\n                    <a href=\"https:\/\/vimeo.com\/1135346803\" data-fancybox>\n                        <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                            <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n            <div class=\"herz-kopf-column-desc\"><a href=\"https:\/\/vimeo.com\/1135346803\" data-fancybox><p>See a short introductory video here before you dive into Rule #10<\/p>\n<\/a><\/div><\/div><ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-commit\/\" data-popup-title=\"Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency\">Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-confirmation\/\" data-popup-title=\"Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias\">Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-label\/\" data-popup-title=\"Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling\">Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-fluency\/\" data-popup-title=\"Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency\">Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-vivid\/\" data-popup-title=\"Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability\">Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-story\/\" data-popup-title=\"Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling\">Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-anchor\/\" data-popup-title=\"Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring\">Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-loss\/\" data-popup-title=\"Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion\">Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-scarce\/\" data-popup-title=\"Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity\">Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-delight\/\" data-popup-title=\"Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing\">Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing<\/a><\/li><\/ul><\/div><div class=\"herz-kopf-column column-other\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/10\/Mindful-Learning-Emblem.png\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/other-rules\/\">More Materials<\/a><\/h2><\/div><ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice2\/\" data-popup-title=\"Practice case using all the rules\">Practice case using all the rules<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/additional-materials\/\" data-popup-title=\"Additional Materials\">Additional Materials<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-prompt\/\" data-popup-title=\"AI prompt\">AI prompt<\/a><\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-307e993 e-con-full e-flex e-con e-child\" data-id=\"307e993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3711c0 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"b3711c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/why-people-say-yes-landing-page\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to use these pages First go to this page about Mindset and answer the questions. Then work your way step by step through the rules. You can always come back to this overview slide if you want to jump to some of the rules directly. I wish you great joy! &nbsp; Your first step! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7142","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview - Dr. Franziska Frank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franziskafrank.com\/en\/overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview - Dr. Franziska Frank\" \/>\n<meta property=\"og:description\" content=\"How to use these pages First go to this page about Mindset and answer the questions. 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