{"id":5038,"date":"2026-08-11T07:22:10","date_gmt":"2026-08-11T07:22:10","guid":{"rendered":"https:\/\/franziskafrank.com\/?page_id=5038"},"modified":"2026-10-12T10:22:54","modified_gmt":"2026-10-12T10:22:54","slug":"the-head-acronym","status":"publish","type":"page","link":"https:\/\/franziskafrank.com\/en\/yes-head\/","title":{"rendered":"The acronym HEAD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5038\" class=\"elementor elementor-5038\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c9a3a e-con-full e-flex e-con e-parent\" data-id=\"b8c9a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8ad42f7 e-flex e-con-boxed e-con e-child\" data-id=\"8ad42f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc8258 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ebc8258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The acronym HEAD<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77003bd elementor-widget elementor-widget-text-editor\" data-id=\"77003bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively.<\/p><p>From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d In it, the authors describe how our brain works and how and where it reacts by default. And these default reactions are the same worldwide\u2014an English brain works, for the most part, exactly the same way as a Mexican or Vietnamese brain.<\/p><p>I\u2019ve slightly tweaked the concepts discussed in the article so that they form the acronym HEAD, KOPF, CABEZA, T\u00caTE, or \u041c\u041e\u0417\u0413, and I\u2019m now looking forward to providing you with further powerful tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6291c77 elementor-widget elementor-widget-shortcode\" data-id=\"6291c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"herz-kopf-grid-container is-single\"><div class=\"herz-kopf-column column-head\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-head\/\">The acronym HEAD<\/a><\/h2><div class=\"herz-kopf-column-desc\"><p>The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively. From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d<\/p>\n<\/div><\/div>            <div class=\"herz-kopf-column-video-icon\">\n                <a href=\"https:\/\/vimeo.com\/1135346803\" data-fancybox>\n                    <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n        <ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-commit\/\" data-popup-title=\"Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency\">Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-confirmation\/\" data-popup-title=\"Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias\">Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-label\/\" data-popup-title=\"Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling\">Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-fluency\/\" data-popup-title=\"Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency\">Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-vivid\/\" data-popup-title=\"Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability\">Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-story\/\" data-popup-title=\"Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling\">Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-anchor\/\" data-popup-title=\"Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring\">Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-loss\/\" data-popup-title=\"Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion\">Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-scarce\/\" data-popup-title=\"Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity\">Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-delight\/\" data-popup-title=\"Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing\">Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing<\/a><\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc27684 e-con-full e-flex e-con e-child\" data-id=\"cc27684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad32ff1 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"ad32ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franziskafrank.com\/en\/overview\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c394390 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"c394390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franziskafrank.com\/en\/yes-commit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively. From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d In it, the authors describe how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5302,"parent":7142,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5038","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The acronym HEAD - Dr. Franziska Frank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franziskafrank.com\/en\/yes-head\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The acronym HEAD - Dr. Franziska Frank\" \/>\n<meta property=\"og:description\" content=\"The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively. From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d In it, the authors describe how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franziskafrank.com\/en\/yes-head\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Franziska Frank\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T10:22:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"797\" \/>\n\t<meta property=\"og:image:height\" content=\"709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/\",\"url\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/\",\"name\":\"The acronym HEAD - Dr. Franziska Frank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franziskafrank.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Brain-icon-1.jpg\",\"datePublished\":\"2026-08-11T07:22:10+00:00\",\"dateModified\":\"2026-10-12T10:22:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/#primaryimage\",\"url\":\"https:\\\/\\\/franziskafrank.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Brain-icon-1.jpg\",\"contentUrl\":\"https:\\\/\\\/franziskafrank.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Brain-icon-1.jpg\",\"width\":797,\"height\":709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/yes-head\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overview\",\"item\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/overview\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The acronym HEAD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/\",\"name\":\"Dr. Franziska Frank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/franziskafrank.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The acronym HEAD - Dr. Franziska Frank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franziskafrank.com\/en\/yes-head\/","og_locale":"en_US","og_type":"article","og_title":"The acronym HEAD - Dr. Franziska Frank","og_description":"The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively. From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d In it, the authors describe how [&hellip;]","og_url":"https:\/\/franziskafrank.com\/en\/yes-head\/","og_site_name":"Dr. Franziska Frank","article_modified_time":"2026-10-12T10:22:54+00:00","og_image":[{"width":797,"height":709,"url":"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/franziskafrank.com\/en\/yes-head\/","url":"https:\/\/franziskafrank.com\/en\/yes-head\/","name":"The acronym HEAD - Dr. Franziska Frank","isPartOf":{"@id":"https:\/\/franziskafrank.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franziskafrank.com\/en\/yes-head\/#primaryimage"},"image":{"@id":"https:\/\/franziskafrank.com\/en\/yes-head\/#primaryimage"},"thumbnailUrl":"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg","datePublished":"2026-08-11T07:22:10+00:00","dateModified":"2026-10-12T10:22:54+00:00","breadcrumb":{"@id":"https:\/\/franziskafrank.com\/en\/yes-head\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franziskafrank.com\/en\/yes-head\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franziskafrank.com\/en\/yes-head\/#primaryimage","url":"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg","contentUrl":"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg","width":797,"height":709},{"@type":"BreadcrumbList","@id":"https:\/\/franziskafrank.com\/en\/yes-head\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franziskafrank.com\/en\/"},{"@type":"ListItem","position":2,"name":"Overview","item":"https:\/\/franziskafrank.com\/en\/overview\/"},{"@type":"ListItem","position":3,"name":"The acronym HEAD"}]},{"@type":"WebSite","@id":"https:\/\/franziskafrank.com\/en\/#website","url":"https:\/\/franziskafrank.com\/en\/","name":"Dr. Franziska Frank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franziskafrank.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/comments?post=5038"}],"version-history":[{"count":31,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5038\/revisions"}],"predecessor-version":[{"id":8152,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5038\/revisions\/8152"}],"up":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/7142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/media\/5302"}],"wp:attachment":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/media?parent=5038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}