{"id":5026,"date":"2026-08-10T05:18:44","date_gmt":"2026-08-10T05:18:44","guid":{"rendered":"https:\/\/franziskafrank.com\/?page_id=5026"},"modified":"2026-10-09T05:09:31","modified_gmt":"2026-10-09T05:09:31","slug":"why-people-say-yes","status":"publish","type":"page","link":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","title":{"rendered":"Mindset"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5026\" class=\"elementor elementor-5026\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cccaf rules-card-list-section e-flex e-con-boxed e-con e-parent\" data-id=\"64cccaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2e824 elementor-widget elementor-widget-button\" data-id=\"3a2e824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/overview\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54674e3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"54674e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7c352 elementor-widget elementor-widget-shortcode\" data-id=\"9c7c352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"ms-container\">\n    \n    <!-- Quiz -->\n    <div id=\"ms-quiz-section\">\n        <h2>The right mindset for influencing<\/h2>\n        <p class=\"intro-text\">Please fill in this short questionnaire.<\/p>\n\n        <div class=\"ms-error\" id=\"ms-error\">Please answer all three questions.<\/div>\n\n        <div class=\"vv-matrix-scroll\">\n        <table class=\"ms-likert-table\">\n            <thead>\n                <tr>\n                    <th><\/th>\n                    <th>Strongly disagree<\/th>\n                    <th>Disagree<\/th>\n                    <th>Agree<\/th>\n                    <th>Strongly agree <\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                                <tr data-question=\"ms_q1\">\n                    <td>Everyone can learn to be a great leader.<\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q1\" value=\"0\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q1\" value=\"1\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q1\" value=\"2\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q1\" value=\"3\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                    <\/tr>\n                                <tr data-question=\"ms_q2\">\n                    <td>You cannot learn personal charisma - it is innate<\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q2\" value=\"0\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q2\" value=\"1\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q2\" value=\"2\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q2\" value=\"3\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                    <\/tr>\n                                <tr data-question=\"ms_q3\">\n                    <td>You can substantially change\/develop your personality.<\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q3\" value=\"0\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q3\" value=\"1\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q3\" value=\"2\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                        <td>\n                        <label class=\"ms-radio-wrap\">\n                            <input type=\"radio\" name=\"ms_q3\" value=\"3\">\n                            <span class=\"ms-radio-dot\"><\/span>\n                        <\/label>\n                    <\/td>\n                                    <\/tr>\n                            <\/tbody>\n        <\/table>\n        <\/div>\n\n        <div class=\"ms-btn-group\">\n            <button class=\"ar-btn\" onclick=\"submitMindset()\">\n                Evaluate            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Results -->\n    <div class=\"ms-results\" id=\"ms-results-section\">\n        <h2>The right mindset for influencing<\/h2>\n\n        <div class=\"ms-score-badge\">\n             \n            Your result:\n            <span class=\"score-num\" id=\"ms-score-display\">0<\/span> <span>\/ 9<\/span>\n        <\/div>\n\n        <div class=\"ms-feedback-box\">\n            <h4 id=\"ms-feedback-title\"><\/h4>\n            <div id=\"ms-feedback-text\"><\/div>\n        <\/div>\n\n        <div class=\"ms-research\">\n            <h3>What research says about the different points:<\/h3>\n\n            <div class=\"ms-research-item\">\n                <div class=\"q-label\">Question 1 \u2014 Everyone can learn to be a great leader.<\/div>\n                <p><span style=\"font-weight: 400\">Leadership can be learnt. A mere five coaching sessions improve leadership effectiveness by 55 per cent.\u00a0 In my seminars, sometimes as few as 17 per cent of participants give a 3 or a 4 in this area. I hope you acted differently.<\/span><\/p>\n            <\/div>\n\n            <div class=\"ms-research-item\">\n                <div class=\"q-label\">Question 2 \u2014 You cannot learn personal charisma - it is innate<\/div>\n                <p><span style=\"font-weight: 400\">Prof. Antonakis shows that charisma simply consists of twelve leadership tactics: nine verbal ones (such as lists of three, metaphors and rhetorical questions) and three physical ( animated voice, facial expressions and movements). This means that even something as seemingly magical as charisma can be trained. And hopefully you\u2019ve already sensed this and gave a 1 or a 2.<\/span><\/p>\n            <\/div>\n\n            <div class=\"ms-research-item\">\n                <div class=\"q-label\">Question 3 \u2014 You can substantially change\/develop your personality.<\/div>\n                <p><span style=\"font-weight: 400\">Research today is looking at how personality can be changed. If wished. And confirms that we can change even something as fundamental as whether we are introverted or extroverted. So a 3 or 4 would have been appropriate here.<\/span><\/p>\n            <\/div>\n\n                        <p style=\"margin-top: 20px; font-style: italic; color: #555;\">\n                <p>So it is vital that for successful influencing for you to believe that you and others can change!<\/p>\n<p><span style=\"font-weight: 400\">Of course, any transformation in self and others takes time and practice! As well as wisely applied rules of influencing!<\/span><\/p>\n<p>If you wish some more content please find it here<\/p>\n<ul>\n<li>A short <a href=\"https:\/\/www.youtube.com\/watch?v=KUWn_TJTrnU\">video on growth mindset<\/a> &#8211;\u00a0 be aware that there have been some meta studies that only see a small statistical evidence for the power of growth mindset, yet the studies I quote for changing self and others stay valid. And in all my teaching I have seen people negotiate and influence very differently once they believe things are possible &#8211; and simply this verve often gets people on board!<\/li>\n<li>Thach, E. C. (2002). The impact of executive coaching and 360 feedback on leadership effectiveness. Leadership &amp; Organization Development Journal, 23(4), 205\u2013214.<\/li>\n<li>Antonakis, J., Fenley, M., &amp; Liechti, S. (2011). Can charisma be taught? Tests of two interventions. Academy of Management Learning &amp; Education, 10(3), 374\u2013396. and a good <a href=\"https:\/\/www.youtube.com\/watch?v=SEDvD1IICfE\">TED talk<\/a><\/li>\n<li>Stieger, M., Fl\u00fcckiger, C., R\u00fcegger, D., Kowatsch, T., Roberts, B. W., &amp; Allemand, M. (2021). Changing personality traits with the help of a digital personality change intervention.\u00a0<i>Proceedings of the National Academy of Sciences<\/i>,\u00a0<i>118<\/i>(8), e2017548118.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>More details on this research you will find in the book in 2027.<\/p>\n            <\/p>\n            \n            <div class=\"ms-btn-group\">\n                                    <a href=\"\" class=\"sp-btn\">The Book<\/a>\n                                <button class=\"ar-btn\" onclick=\"restartMindset()\">\n                    Try again                <\/button>\n            <\/div>\n\n        <\/div>\n\n                        <div class=\"ms-vimeo-video vimeo-video-section\">\n\n                    \n                        <div class=\"vimeo-video-inner\">\n                            \n                            \n                        <\/div>\n\n                    \n                <\/div>\n                <\/div>\n<\/div>\n\n<script>\nvar msData = {\n    scoreDirections: {\n        ms_q1: 'normal',\n        ms_q2: 'reversed',\n        ms_q3: 'normal'\n    },\n    feedback: {\n        high: {\n            title: \"Growth-Mindset\",\n            text:  \"<p><span style=\\\"font-weight: 400\\\">Score 6\\u20139: You have a growth mindset\\u00a0\\u2013 in other words, you believe that you and others can change. This makes it easier for you to apply the rules of influencing.<\\\/span><\\\/p>\\n\"        },\n        mid: {\n            title: \"Partly-Growth-Mindset\",\n            text:  \"<p><span style=\\\"font-weight: 400\\\">Score: 4\\u20135: You have a slight growth mindset but seem to think that much is already set in stone and cannot easily be changed. Make sure that a touch of scepticism doesn\\u2019t stop you from wanting to influence yourself and others.<\\\/span><\\\/p>\\n\"        },\n        low: {\n            title: \"Fixed Mindset\",\n            text:  \"<p><span style=\\\"font-weight: 400\\\">Score: 0\\u20133: You tend to think that you and others are the way you are, and that not much can be changed. This carries the risk of you viewing influencing as pointless. Think about times when you and others have changed significantly and assume that much more is possible than you realise.<\\\/span><\\\/p>\\n\"        }\n    }\n};\n\nfunction calcScore(name, rawValue) {\n    var v = parseInt(rawValue, 10);\n    return msData.scoreDirections[name] === 'reversed' ? 3 - v : v;\n}\n\ndocument.querySelectorAll('.ms-likert-table input[type=\"radio\"]').forEach(function(radio) {\n    radio.addEventListener('change', function() {\n        this.closest('tr').classList.add('row-selected');\n        document.getElementById('ms-error').classList.remove('active');\n    });\n});\n\nfunction submitMindset() {\n    var names = ['ms_q1', 'ms_q2', 'ms_q3'];\n    var allAnswered = true;\n    var total = 0;\n\n    names.forEach(function(name) {\n        var checked = document.querySelector('input[name=\"' + name + '\"]:checked');\n        if (!checked) { allAnswered = false; }\n        else { total += calcScore(name, checked.value); }\n    });\n\n    if (!allAnswered) {\n        document.getElementById('ms-error').classList.add('active');\n        document.getElementById('ms-error').scrollIntoView({ behavior: 'smooth', block: 'center' });\n        return;\n    }\n\n    var fb;\n    if (total >= 6)      fb = msData.feedback.high;\n    else if (total >= 4) fb = msData.feedback.mid;\n    else                 fb = msData.feedback.low;\n\n    document.getElementById('ms-score-display').textContent = total;\n    document.getElementById('ms-feedback-title').textContent = fb.title;\n    document.getElementById('ms-feedback-text').innerHTML = fb.text;\n\n    document.getElementById('ms-quiz-section').classList.add('ms-hidden');\n    document.getElementById('ms-results-section').classList.add('active');\n\n    setTimeout(function() {\n        document.getElementById('ms-results-section').scrollIntoView({ behavior: 'smooth', block: 'start' });\n    }, 100);\n\n    try {\n        localStorage.setItem('mindsetSession', JSON.stringify({\n            score: total,\n            band: total >= 6 ? 'high' : (total >= 4 ? 'mid' : 'low'),\n            timestamp: new Date().toISOString()\n        }));\n    } catch(e) {}\n}\n\nfunction restartMindset() {\n    document.querySelectorAll('.ms-likert-table input[type=\"radio\"]').forEach(function(r) { r.checked = false; });\n    document.querySelectorAll('.ms-likert-table tbody tr').forEach(function(row) { row.classList.remove('row-selected'); });\n    document.getElementById('ms-error').classList.remove('active');\n    document.getElementById('ms-results-section').classList.remove('active');\n    document.getElementById('ms-quiz-section').classList.remove('ms-hidden');\n    setTimeout(function() {\n        document.getElementById('ms-quiz-section').scrollIntoView({ behavior: 'smooth', block: 'start' });\n    }, 100);\n}\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72f9c5 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e72f9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4bc4b elementor-widget elementor-widget-shortcode\" data-id=\"3a4bc4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"> <div class=\"herz-kopf-grid-container\"><div class=\"herz-kopf-column column-heart\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/heart-icon-2.png\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-heart\/\">The acronym HEART<\/a><\/h2><div class=\"herz-kopf-column-desc\"><p>Research shows that 80 per cent of all negative emotions stem from the fact that our so-called core needs are not being met. The acronym HEART shows these core concerns.<\/p>\n<\/div><\/div>            <div class=\"herz-kopf-column-video-icon\">\n                <a href=\"https:\/\/player.vimeo.com\/video\/1135340839?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-fancybox>\n                    <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n        <ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-goal\/\" data-popup-title=\"Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture\">Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-appreciation\/\" data-popup-title=\"Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation\">Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-status\/\" data-popup-title=\"Rule #3 \u2013 E of HEART: Esteem \u2013 Status\">Rule #3 \u2013 E of HEART: Esteem \u2013 Status<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-liking\/\" data-popup-title=\"Rule #4 \u2013 E of HEART: Esteem \u2013 Liking\">Rule #4 \u2013 E of HEART: Esteem \u2013 Liking<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-autonomy\/\" data-popup-title=\"Rule #5 \u2013 A of HEART: Autonomy\">Rule #5 \u2013 A of HEART: Autonomy<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-reciprocity\/\" data-popup-title=\"Rule #6 \u2013 R of HEART: Reciprocity\">Rule #6 \u2013 R of HEART: Reciprocity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-affiliation\/\" data-popup-title=\"Rule #7 \u2013 T of HEART: Together \u2013 Affiliation\">Rule #7 \u2013 T of HEART: Together \u2013 Affiliation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-proof\/\" data-popup-title=\"Rule #8 \u2013 T of HEART: Together \u2013 Social Proof\">Rule #8 \u2013 T of HEART: Together \u2013 Social Proof<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-authority\/\" data-popup-title=\"Rule #9 \u2013 T of HEART: Together \u2013 Authority\">Rule #9 \u2013 T of HEART: Together \u2013 Authority<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice1\/\" data-popup-title=\"Practice 1\">Practice 1<\/a><\/li><\/ul><\/div><div class=\"herz-kopf-column column-head\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-head\/\">The acronym HEAD<\/a><\/h2><div class=\"herz-kopf-column-desc\"><p>The acronym HEAD stands for the almost irrational automatic responses of our brain. If you understand and use these, you will be able to win people over even more effectively. From a scientific perspective, I\u2019m basing this on a 2018 article titled \u201cA neural network framework for cognitive bias.\u201d<\/p>\n<\/div><\/div>            <div class=\"herz-kopf-column-video-icon\">\n                <a href=\"https:\/\/vimeo.com\/1135346803\" data-fancybox>\n                    <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n        <ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-commit\/\" data-popup-title=\"Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency\">Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-confirmation\/\" data-popup-title=\"Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias\">Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-label\/\" data-popup-title=\"Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling\">Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-fluency\/\" data-popup-title=\"Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency\">Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-vivid\/\" data-popup-title=\"Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability\">Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-story\/\" data-popup-title=\"Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling\">Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-anchor\/\" data-popup-title=\"Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring\">Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-loss\/\" data-popup-title=\"Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion\">Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-scarce\/\" data-popup-title=\"Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity\">Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-delight\/\" data-popup-title=\"Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing\">Rule #19 \u2013 D of HEAD: Delight \u2013 Mental Accounting &#038; Hedonic Editing<\/a><\/li><\/ul><\/div><div class=\"herz-kopf-column column-other\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/10\/Mindful-Learning-Emblem.png\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\"><a href=\"https:\/\/franziskafrank.com\/en\/other-rules\/\">More Materials<\/a><\/h2><\/div><ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice2\/\" data-popup-title=\"Practice case using all the rules\">Practice case using all the rules<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/additional-materials\/\" data-popup-title=\"Additional Materials\">Additional Materials<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-prompt\/\" data-popup-title=\"AI prompt\">AI prompt<\/a><\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477f6bc elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"477f6bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/why-people-say-yes-landing-page\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34328bf e-con-full e-flex e-con e-child\" data-id=\"34328bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7df38e elementor-widget elementor-widget-button\" data-id=\"d7df38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/overview\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9812eb2 elementor-widget elementor-widget-button\" data-id=\"9812eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/yes-goal\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back to overview Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos Back Back Next<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7142,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5026","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mindset - Dr. Franziska Frank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mindset - Dr. Franziska Frank\" \/>\n<meta property=\"og:description\" content=\"Back to overview Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; 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