{"id":5026,"date":"2026-08-10T05:18:44","date_gmt":"2026-08-10T05:18:44","guid":{"rendered":"https:\/\/franziskafrank.com\/?page_id=5026"},"modified":"2026-09-09T11:58:44","modified_gmt":"2026-09-09T11:58:44","slug":"why-people-say-yes","status":"publish","type":"page","link":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","title":{"rendered":"Overview"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5026\" class=\"elementor elementor-5026\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cccaf rules-card-list-section e-flex e-con-boxed e-con e-parent\" data-id=\"64cccaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54674e3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"54674e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980be8c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"980be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franziskafrank.com\/en\/yes-intro\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your first step! The right mindset for successful influencing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ed90fe e-con-full e-flex e-con e-child\" data-id=\"9ed90fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f9325 elementor-widget elementor-widget-heading\" data-id=\"a8f9325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use these pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a4f831 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7a4f831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b21dd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"29b21dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Das Akronym Herz<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ac4e84 e-con-full e-grid e-con e-child\" data-id=\"1ac4e84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1794214 e-con-full rule-card e-flex e-con e-child\" data-id=\"1794214\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c591b46 rule-number elementor-widget elementor-widget-heading\" data-id=\"c591b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #1 (H)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f0f36 elementor-widget elementor-widget-heading\" data-id=\"79f0f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">H\u00f6heres Ziel\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d2198 elementor-widget elementor-widget-text-editor\" data-id=\"19d2198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4165ec elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"c4165ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #1: H\u00f6heres Ziel\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e883345 e-con-full rule-card e-flex e-con e-child\" data-id=\"e883345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-367a743 rule-number elementor-widget elementor-widget-heading\" data-id=\"367a743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #2 (E)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c474b7 elementor-widget elementor-widget-heading\" data-id=\"3c474b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ehre dem Ego \u2013 Anerkennung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9c867 elementor-widget elementor-widget-text-editor\" data-id=\"ee9c867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91c1eb elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"f91c1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #2: Ehre dem Ego \u2013 Anerkennung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f893c67 e-con-full rule-card e-flex e-con e-child\" data-id=\"f893c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc359a rule-number elementor-widget elementor-widget-heading\" data-id=\"2dc359a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #3 (E)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7477fae elementor-widget elementor-widget-heading\" data-id=\"7477fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ehre dem Ego \u2013 Status<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb7b7d elementor-widget elementor-widget-text-editor\" data-id=\"1fb7b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3abd3f7 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"3abd3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #3: Ehre dem Ego \u2013 Status\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d072bc e-con-full rule-card e-flex e-con e-child\" data-id=\"2d072bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa54b7 rule-number elementor-widget elementor-widget-heading\" data-id=\"0fa54b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #4 (E)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bded947 elementor-widget elementor-widget-heading\" data-id=\"bded947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ehre dem Ego \u2013 Gefallen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71be438 elementor-widget elementor-widget-text-editor\" data-id=\"71be438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71dcf88 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"71dcf88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #4: Ehre dem Ego \u2013 Gefallen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d0ec8e e-con-full rule-card e-flex e-con e-child\" data-id=\"9d0ec8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41ec99 rule-number elementor-widget elementor-widget-heading\" data-id=\"f41ec99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #5 (E)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7bf16 elementor-widget elementor-widget-heading\" data-id=\"cd7bf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ehre dem Ego \u2013 Autonomie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bcf36 elementor-widget elementor-widget-text-editor\" data-id=\"02bcf36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8461391 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"8461391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #5: Ehre dem Ego \u2013 Autonomie\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f335f3d e-con-full rule-card e-flex e-con e-child\" data-id=\"f335f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbba94b rule-number elementor-widget elementor-widget-heading\" data-id=\"fbba94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #6 (R)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d99104 elementor-widget elementor-widget-heading\" data-id=\"2d99104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reziprozit\u00e4t<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986ca32 elementor-widget elementor-widget-text-editor\" data-id=\"986ca32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5703bbf elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"5703bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #6: Reziprozit\u00e4t\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebf3b8e e-con-full rule-card e-flex e-con e-child\" data-id=\"ebf3b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a73f9 rule-number elementor-widget elementor-widget-heading\" data-id=\"74a73f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #7 (Z)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66a257 elementor-widget elementor-widget-heading\" data-id=\"f66a257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zusammengeh\u00f6rigkeit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a7a83 elementor-widget elementor-widget-text-editor\" data-id=\"90a7a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf894d elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"dbf894d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #7: Zusammengeh\u00f6rigkeit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23b6de2 e-con-full rule-card e-flex e-con e-child\" data-id=\"23b6de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4869c17 rule-number elementor-widget elementor-widget-heading\" data-id=\"4869c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #8 (Z)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc38c01 elementor-widget elementor-widget-heading\" data-id=\"fc38c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zuweisung von Sympathie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0135dc7 elementor-widget elementor-widget-text-editor\" data-id=\"0135dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f362fde elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"f362fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #8: Zuweisung von Sympathie\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65b35b0 e-con-full rule-card e-flex e-con e-child\" data-id=\"65b35b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece89fa rule-number elementor-widget elementor-widget-heading\" data-id=\"ece89fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #9 (Z)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8b7b2 elementor-widget elementor-widget-heading\" data-id=\"1f8b7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zuneigung &amp; Emotion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dee52f elementor-widget elementor-widget-text-editor\" data-id=\"9dee52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f889f0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"2f889f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #9: Zuneigung &amp; Emotion\" id=\"card-link\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14bd1c6 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"14bd1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1821e05 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1821e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Das Akronym KOPF 76<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f10d6f6 e-con-full e-grid e-con e-child\" data-id=\"f10d6f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a18b19 e-con-full rule-card e-flex e-con e-child\" data-id=\"0a18b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90627c2 rule-number elementor-widget elementor-widget-heading\" data-id=\"90627c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #10 (K)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71d019 elementor-widget elementor-widget-heading\" data-id=\"d71d019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kompatibilit\u00e4t<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca8e30 elementor-widget elementor-widget-text-editor\" data-id=\"aca8e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c855b18 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"c855b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #10: Kompatibilit\u00e4t\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9da744 e-con-full rule-card e-flex e-con e-child\" data-id=\"a9da744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29020 rule-number elementor-widget elementor-widget-heading\" data-id=\"ae29020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #11 (K)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237fede elementor-widget elementor-widget-heading\" data-id=\"237fede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Best\u00e4tigungsbias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afcc20 elementor-widget elementor-widget-text-editor\" data-id=\"7afcc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c01e7d elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"6c01e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #11: Best\u00e4tigungsbias\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef538ce e-con-full rule-card e-flex e-con e-child\" data-id=\"ef538ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-754b927 rule-number elementor-widget elementor-widget-heading\" data-id=\"754b927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #12 (K)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88626d elementor-widget elementor-widget-heading\" data-id=\"f88626d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etikettieren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d559d elementor-widget elementor-widget-text-editor\" data-id=\"b5d559d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a069889 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"a069889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #12: Etikettieren\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5416c02 e-con-full rule-card e-flex e-con e-child\" data-id=\"5416c02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0053a1b rule-number elementor-widget elementor-widget-heading\" data-id=\"0053a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #13 (O)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e41631 elementor-widget elementor-widget-heading\" data-id=\"8e41631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fl\u00fcssigkeit (Kognitiv)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ea811 elementor-widget elementor-widget-text-editor\" data-id=\"b1ea811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bbbd6 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"b4bbbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #13: Fl\u00fcssigkeit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-903f27e e-con-full rule-card e-flex e-con e-child\" data-id=\"903f27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48378fd rule-number elementor-widget elementor-widget-heading\" data-id=\"48378fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #14 (O)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4835d3 elementor-widget elementor-widget-heading\" data-id=\"f4835d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anschaulich \/ Verf\u00fcgbar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844bcaa elementor-widget elementor-widget-text-editor\" data-id=\"844bcaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69b0ab elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"f69b0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #14: Anschaulich \/ Verf\u00fcgbar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3063aff e-con-full rule-card e-flex e-con e-child\" data-id=\"3063aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-977ea42 rule-number elementor-widget elementor-widget-heading\" data-id=\"977ea42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #15 (O)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab6222 elementor-widget elementor-widget-heading\" data-id=\"5ab6222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ff138 elementor-widget elementor-widget-text-editor\" data-id=\"f8ff138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c11b8a elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"8c11b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #15: Storytelling\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d22d701 e-con-full rule-card e-flex e-con e-child\" data-id=\"d22d701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ad8f4 rule-number elementor-widget elementor-widget-heading\" data-id=\"98ad8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #16 (H)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcd0be elementor-widget elementor-widget-heading\" data-id=\"cbcd0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Handlungserleichterung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a27b elementor-widget elementor-widget-text-editor\" data-id=\"122a27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c07884 elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"5c07884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #16: Handlungserleichterung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d93ad e-con-full rule-card e-flex e-con e-child\" data-id=\"22d93ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b1b02 rule-number elementor-widget elementor-widget-heading\" data-id=\"e5b1b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #17 (A)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7217e elementor-widget elementor-widget-heading\" data-id=\"2b7217e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ankertechnik<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daf1b8 elementor-widget elementor-widget-text-editor\" data-id=\"3daf1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c85fd elementor-align-right card-link elementor-widget elementor-widget-button\" data-id=\"46c85fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #17: Ankertechnik\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0ca432 e-con-full rule-card e-flex e-con e-child\" data-id=\"c0ca432\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d60fac rule-number elementor-widget elementor-widget-heading\" data-id=\"0d60fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #18 (N)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38ad8a elementor-widget elementor-widget-heading\" data-id=\"e38ad8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nudging &amp; Anreize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3684f47 elementor-widget elementor-widget-text-editor\" data-id=\"3684f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6318a6 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a6318a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #18: Nudging &amp; Anreize\" id=\"card-link\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-915db8a e-con-full rule-card e-flex e-con e-child\" data-id=\"915db8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96ec4da rule-number elementor-widget elementor-widget-heading\" data-id=\"96ec4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regel #19 (D)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54317cd elementor-widget elementor-widget-heading\" data-id=\"54317cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dringlichkeit &amp; Knappheit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f74ae elementor-widget elementor-widget-text-editor\" data-id=\"91f74ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Teaser &amp; Video-Lektion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7218e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"ab7218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vimeo.com\/87007946?fl=pl&#038;fe=sh\" data-popup-title=\"Regel #19: Dringlichkeit &amp; Knappheit\" id=\"card-link\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udd12 Inhalt \u00f6ffnen \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72f9c5 e-con-full e-flex e-con e-child\" data-id=\"e72f9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4bc4b elementor-widget elementor-widget-shortcode\" data-id=\"3a4bc4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"> <div class=\"herz-kopf-grid-container\"><div class=\"herz-kopf-column column-heart\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/heart-icon-2.png\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\">HEART<\/h2><div class=\"herz-kopf-column-desc\">Research shows that 80 per cent of all negative emotions\r\nstem from the fact that these so-called core needs are not\r\nbeing met. The acronym HERZ highlights these core needs.\r\nEven though some of them may seem very simple, we often\r\nget them wrong.<\/div><\/div>            <div class=\"herz-kopf-column-video-icon\">\n                <a href=\"https:\/\/player.vimeo.com\/video\/1135340839?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-fancybox>\n                    <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n        <ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-goal\/\" data-popup-title=\"Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture\">Rule #1 \u2013 H of HEART: Higher Goal \u2013 The Bigger Picture<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-appreciation\/\" data-popup-title=\"Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation\">Rule #2 \u2013 E of HEART: Esteem \u2013 Appreciation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-status\/\" data-popup-title=\"Rule #3 \u2013 E of HEART: Esteem \u2013 Status\">Rule #3 \u2013 E of HEART: Esteem \u2013 Status<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-liking\/\" data-popup-title=\"Rule #4 \u2013 E of HEART: Esteem \u2013 Liking\">Rule #4 \u2013 E of HEART: Esteem \u2013 Liking<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-autonomy\/\" data-popup-title=\"Rule #5 \u2013 A of HEART: Autonomy\">Rule #5 \u2013 A of HEART: Autonomy<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-reciprocity\/\" data-popup-title=\"Rule #6 \u2013 R of HEART: Reciprocity\">Rule #6 \u2013 R of HEART: Reciprocity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-affiliation\/\" data-popup-title=\"Rule #7 \u2013 T of HEART: Together \u2013 Affiliation\">Rule #7 \u2013 T of HEART: Together \u2013 Affiliation<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-proof\/\" data-popup-title=\"Rule #8 \u2013 T of HEART: Together \u2013 Social Proof\">Rule #8 \u2013 T of HEART: Together \u2013 Social Proof<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-authority\/\" data-popup-title=\"Rule #9 \u2013 T of HEART: Together \u2013 Authority\">Rule #9 \u2013 T of HEART: Together \u2013 Authority<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice1\/\" data-popup-title=\"Practice 1\">Practice 1<\/a><\/li><\/ul><\/div><div class=\"herz-kopf-column column-head\"><div class=\"herz-kopf-column-header\"><div class=\"herz-kopf-column-featured-img\"><img decoding=\"async\" src=\"https:\/\/franziskafrank.com\/wp-content\/uploads\/2026\/08\/Brain-icon-1.jpg\" alt=\"\"><\/div><h2 class=\"herz-kopf-column-title\">HEAD<\/h2><div class=\"herz-kopf-column-desc\">The acronym HEAD represents the almost irrational\r\nautomatisms of our brain. If you understand and make use of\r\nthese, you\u2019ll be even more successful in getting people on\r\nboard.<\/div><\/div>            <div class=\"herz-kopf-column-video-icon\">\n                <a href=\"https:\/\/vimeo.com\/1135346803\" data-fancybox>\n                    <svg width=\"100\" height=\"100\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                        <path d=\"M15.4137 10.941C16.1954 11.4026 16.1954 12.5974 15.4137 13.059L10.6935 15.8458C9.93371 16.2944 9 15.7105 9 14.7868L9 9.21316C9 8.28947 9.93371 7.70561 10.6935 8.15419L15.4137 10.941Z\" stroke=\"currentColor\" stroke-width=\"1.2\"\/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n        <ul class=\"herz-kopf-link-list\"><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-commit\/\" data-popup-title=\"Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency\">Rule #10 \u2013 H of HEAD: Harmony \u2013 Commitment &#038; Consistency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-confirm\/\" data-popup-title=\"Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias\">Rule #11 \u2013 H of HEAD: Harmony \u2013 Confirmation Bias<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-label\/\" data-popup-title=\"Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling\">Rule #12 \u2013 H of HEAD: Harmony \u2013 Labelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-fluency\/\" data-popup-title=\"Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency\">Rule #13 \u2013 E of HEAD: Energy-Saving \u2013 Fluency<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-vivid\/\" data-popup-title=\"Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability\">Rule #14 \u2013 E of HEAD: Energy-Saving \u2013 Vividness &#038; Availability<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-story\/\" data-popup-title=\"Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling\">Rule #15 \u2013 E of HEAD: Energy-Saving \u2013 Storytelling<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-anchor\/\" data-popup-title=\"Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring\">Rule #16 \u2013 A of HEAD: Attachment \u2013 Anchoring<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-loss\/\" data-popup-title=\"Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion\">Rule #17 \u2013 A of HEAD: Attachment \u2013 Loss Aversion<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-scarce\/\" data-popup-title=\"Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity\">Rule #18 \u2013 A of HEAD: Attachment \u2013 Scarcity<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-practice2\/\" data-popup-title=\"Practice 2\">Practice 2<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/materials\/\" data-popup-title=\"Materials\">Materials<\/a><\/li><li class=\"herz-kopf-link-item\"><a href=\"https:\/\/franziskafrank.com\/en\/yes-coach\/\" data-popup-title=\"AI Coach\">AI Coach<\/a><\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477f6bc elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"477f6bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/why-people-say-yes-landing-page\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos Your first step! The right mindset for successful influencing How to use these pages Das Akronym Herz Regel #1 (H) H\u00f6heres Ziel Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 Regel #2 (E) Ehre dem Ego \u2013 Anerkennung Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5026","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview - Dr. Franziska Frank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview - Dr. Franziska Frank\" \/>\n<meta property=\"og:description\" content=\"Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos Your first step! The right mindset for successful influencing How to use these pages Das Akronym Herz Regel #1 (H) H\u00f6heres Ziel Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 Regel #2 (E) Ehre dem Ego \u2013 Anerkennung Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Franziska Frank\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T11:58:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\",\"url\":\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\",\"name\":\"Overview - Dr. Franziska Frank\",\"isPartOf\":{\"@id\":\"https:\/\/franziskafrank.com\/en\/#website\"},\"datePublished\":\"2026-08-10T05:18:44+00:00\",\"dateModified\":\"2026-09-09T11:58:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/franziskafrank.com\/en\/yes-mindset\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franziskafrank.com\/en\/yes-mindset\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franziskafrank.com\/en\/yes-mindset\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/franziskafrank.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franziskafrank.com\/en\/#website\",\"url\":\"https:\/\/franziskafrank.com\/en\/\",\"name\":\"Dr. Franziska Frank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franziskafrank.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overview - Dr. Franziska Frank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","og_locale":"en_US","og_type":"article","og_title":"Overview - Dr. Franziska Frank","og_description":"Die 19 wissenschaftlichen Regeln der \u00dcberzeugung \u2013 Begleitende Tests &amp; Videos Your first step! The right mindset for successful influencing How to use these pages Das Akronym Herz Regel #1 (H) H\u00f6heres Ziel Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 Regel #2 (E) Ehre dem Ego \u2013 Anerkennung Teaser &amp; Video-Lektion \ud83d\udd12 Inhalt \u00f6ffnen \u2192 [&hellip;]","og_url":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","og_site_name":"Dr. Franziska Frank","article_modified_time":"2026-09-09T11:58:44+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","url":"https:\/\/franziskafrank.com\/en\/yes-mindset\/","name":"Overview - Dr. Franziska Frank","isPartOf":{"@id":"https:\/\/franziskafrank.com\/en\/#website"},"datePublished":"2026-08-10T05:18:44+00:00","dateModified":"2026-09-09T11:58:44+00:00","breadcrumb":{"@id":"https:\/\/franziskafrank.com\/en\/yes-mindset\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franziskafrank.com\/en\/yes-mindset\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/franziskafrank.com\/en\/yes-mindset\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franziskafrank.com\/en\/"},{"@type":"ListItem","position":2,"name":"Overview"}]},{"@type":"WebSite","@id":"https:\/\/franziskafrank.com\/en\/#website","url":"https:\/\/franziskafrank.com\/en\/","name":"Dr. Franziska Frank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franziskafrank.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/comments?post=5026"}],"version-history":[{"count":59,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5026\/revisions"}],"predecessor-version":[{"id":5411,"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/pages\/5026\/revisions\/5411"}],"wp:attachment":[{"href":"https:\/\/franziskafrank.com\/en\/wp-json\/wp\/v2\/media?parent=5026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}